Startup Management Series II – “No place to hide”

Following my earlier post on the “Deliver or die” –mentality, here is the principle #2 from CRF Health:

There is no place to hide

Tons of strategy books have been written about measuring performance and making people accountable. I propose that startups need to take this to the extreme: everyone’s performance is fully visible to all, with no place to hide.

This creates high performance culture: the ones not performing drop out without needing to fire them, while high performers enjoy the continuous learning and an environment that moves on. Also, if executed well, the ones leaving will get a good reference: they were part of the high-performing team and in any event are well above the standard.

In this culture, it is ok to fail. Failing is different to low performance. Consequence management needs to be clear and quick. If you allow people (and especially yourself as a manager) to hide, it will spread.

Any downsides? It is difficult to implement in a sophisticated manner, and can easily kill creativity – and even create fear. Performance means different things by environment, and that needs to be taken into account carefully. You run Navy SEALs different to a symphony orchestra.

My experience is that the most competent and creative people will love this – and ultimately demand it to stay and be happy.

Posted on June 3, 2011, in Startup management and tagged , , , . Bookmark the permalink. 3 Comments.

  1. I dig the idea – but I’d like to hear more specifics, please.

  2. Hi Markus –

    Practical implementation examples:

    1) Sales team gets a sales report that includes each other’s pipeline value, closed deals and commission earnings on weekly basis

    2) R&D projects are in weekly meetings transparently reported as % of completeness by the developer against the deadline

    3) In weekly meeting, CEO always tells what he/she will do next week, and in the next meeting tells if he/she delivered


  1. Pingback: Startup Management Series III – “End product each day” « Timo Ahopelto Online

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